Five original heroes across content, app, schools and merch. Built so phones become a place stories live.
Anchored by Jevika, the strategic, kind, fearless 12-year-old India's been waiting for. Joy, Pinki, Minku, and Brutus complete the family.
Meet the cast
Episodes, games, daily quests, learning. Kid Mode for play. Parent Mode for tracking. Teacher Mode for the classroom. Free to start.
Mickey, Doraemon, Peppa, Marvel. The most loved characters in Indian homes are imported. We checked the top 10 kids' shows in India. Zero are Indian.
It's the only show I'll let her rewatch fifty times. The vocabulary started showing up at the dinner table by week three.
Anchored by Jevika and Joy. Backed by Pinki, Minku, and Brutus. Five originals, one family.
Anchored by Jevika and Joy. Backed by Pinki, Minku, and Brutus. Five characters that work as one family across every surface, episode after episode, school day after school day.
Original episodes on YouTube. Pixar-quality 3D, India-rooted stories, English and Hindi. The top of the funnel and the soul of the brand.
Stories, games, daily learning quests, songs and riddles. Kid Mode for play, Parent Mode for tracking, Teacher Mode for the classroom. Free to start, premium for serious learners.
Curriculum-mapped to CBSE foundational stage. Teacher dashboard built by people who've stood in real classrooms. Free four-week pilot, then simple per-class annual pricing.
Plushies, tees, stationery, activity books. The universe a kid can hold in their hands. Designed in-house, shipped from Gurugram.
JJW started with a simple question: why do Indian kids grow up loving characters from everywhere except home? We set out to build a family of original heroes, and the world they live in. Content, app, schools and merch. Every surface, one universe.
Made in Sector 60, Gurugram. Built by parents, teachers, animators and engineers who'd rather hand a kid a story than a feed.
Curriculum-mapped to CBSE foundational stage. Teacher dashboard built by people who've stood in real classrooms. Free four-week pilot. Then simple per-class annual pricing.
Plushies, tees, stationery, activity books. Original merch, the kind a kid wants to hold onto.
My Grade 1 class can finally see themselves in a story. They beg for the next episode the way they used to beg for screen time.
For the first time, my son's favourite character is one whose name I can pronounce. Whose festivals he already knows. That's not small.
An app where the JJW characters live: episodes, games, daily learning quests, songs, riddles. One app for kids, with a parent dashboard and a teacher mode for schools. Free to start, premium for serious learners.
Yes. No ads, no autoplay rabbit holes, no comments, no DMs. The entire app is an enclosed world. Parents can see exactly what was watched and played, and lock screen-time per day.
Sweet spot is ages 4 to 10. The cast skews 10 to 12, which is the age kids look up to. Younger kids get the songs, riddles and stories. Older kids get the deeper episodes and the learning quests.
Those are content libraries. JJW is a universe: the same five characters across episodes, games, classroom curriculum, and physical merch. A kid who loves Pinki on YouTube can solve a Pinki riddle in the app and bring her plush to school.
Free four-week pilot for any school in India. After that, simple per-class annual pricing. Teachers get a dashboard with classroom episodes mapped to CBSE foundational stage, plus printable activity packs.
Made in Sector 60, Gurugram. Founded by a small team of parents, teachers, animators and engineers. People who care more about what kids end up watching than what's easy to ship.