Our story · The bond behind JJW

A father’s belief. A daughter’s imagination. And their family dog, Brutus.

The true story of how a love for one life became a universe for many.

The family celebrating with Brutus reaching for the birthday cake
Family. Cake. Brutus, never one to miss a moment.
The foundation

Where it began.

Jevika & Joy’s World began the way every meaningful thing begins — quietly, around a family. A father raised his children to lead with kindness. A daughter saw stories in everything. And in the middle of it all was Brutus, the family dog who was, in every way that mattered, family.

A father with Brutus by a fountain at night
Some bonds don’t end. They change shape.
The loss

And then — too soon — he was gone.

When Brutus — a beloved family dog — passed away untimely due to cancer, his bond inspired the creation of the Love for Life Foundation, built on compassion, service, and respect for all lives.

Watching this, Evika — eleven years old, India’s youngest kidspreneur — turned her curiosity into stories where Brutus lived on as a protector and a guide.

The family with baby Evika and Brutus on the couch
Home was wherever Brutus was.
The universe grows

And so, Jevika & Joy’s World was born.

With a father’s support and strong family values, those stories grew into a universe where children learn kindness, courage, and responsibility through fun, meaningful storytelling.

JJW creates content and experiences that children love and parents trust — reminding us that love never ends. It simply finds a new way to live on.

Watch the episodes

Love doesn’t end. It just finds a new way to live on.

Start here

Meet the family Brutus inspired.