Two pillars · One universe

How we make story win.

Two pillars, one universe — how JJW builds a place where stories live, across content and merch.

Pillar 01

Cinematic content.

Jevika, Joy, Pinki, Minku and Brutus outside Jevika's house

Original episodes on YouTube. Pixar-quality 3D, India-rooted stories, English and Hindi. The top of the funnel and the soul of the brand.

31K subscribersWeekly drops

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Pillar 02

Merch & shop.

Plushies, tees, stationery, activity books. The universe a kid can hold in their hands. Designed in-house, shipped worldwide.

6 categoriesIndia-wide shipping

Shop the universe
Where next

Ready to meet the family?