Five original heroes. One living world across cinematic episodes and merch you can hold — turning screen time into story time.
When Brutus — a beloved family dog — passed away, his bond inspired the Love for Life Foundation. Watching this, Evika's stories kept Brutus alive as a protector and guide — stories that grew into Jevika & Joy's World. Love never ends. It simply finds a new way to live on.
Read the full story
Anchored by Jevika, the strategic, kind, fearless 12-year-old India's been waiting for. Joy, Pinki, Minku, and Brutus complete the family.
Meet the cast
Mickey, Doraemon, Peppa, Marvel. The most loved characters in Indian homes are imported. We checked the top 10 kids' shows in India. Zero are Indian.
Original episodes on YouTube. Pixar-quality 3D, world-class stories.
Plushies, tees, stationery, activity books. The universe a kid can hold.
Plushies, tees, stationery, activity books. Original merch designed in-house, made to be loved hard — the kind a kid actually wants to hold onto.
For the first time, my son's favourite character is one whose name I can pronounce. Whose festivals he already knows. That's not small.
Original animated episodes on YouTube, plus physical merch — the same five characters, one universe, free to watch.
Yes. No autoplay rabbit holes, no comments, no DMs. Just the episodes, curated for ages 4–10.
Those are content libraries. JJW is a universe: the same five characters across every episode and every piece of merch. A kid who loves Pinki on YouTube can bring her plush home.